Everyone's teaching Facebook creatives and TikTok hooks. Here's the version I'd actually run — built on search intent, not scroll interruption. Overview, full setup sequence, and the mistakes that burn most people's ad budget in week one.
Most dropshipping advice defaults to Meta because that's where the store you're copying started. But Meta sells to people who weren't looking for anything. Google Ads puts your product in front of someone who already typed "buy" into a search bar. That's a completely different — and cheaper — kind of customer to convert.
This is the process — not a summary of it. Each step depends on the one before it, which is exactly why most people who skip ahead end up with a Shopping campaign and no idea why it's not spending.
Before you touch Shopify, open Google Trends and Keyword Planner. You're looking for a product people already search to solve a problem — not something you saw go viral. Viral proves attention exists on social; it proves nothing about search intent.
Single-product Shopify page, above-the-fold answer to the exact question someone searched, real reviews, fast load time. If your page doesn't match what the person typed, Google will quietly punish your Quality Score and your cost-per-click climbs.
This is usually the first campaign to run because Shopping ads carry the lowest friction — price and image are visible before the click. Get your product feed approved, title and description optimized for the actual search terms from step one, and start with Google's Smart Bidding off.
Separate campaign, exact-match keywords only for the first two weeks — no broad match. You want data on the terms that convert before you let Google's algorithm interpret what "similar" means. Write ad copy that mirrors the search term, not generic "Shop Now" language.
Realistic starting range is ₹1,000–₹2,000/day. This isn't a guess — it's what it takes to get enough clicks to reach statistical significance on which keywords and products actually convert. Anything less and you're optimizing on noise.
GA4 plus native Google Ads conversion tracking, tied to actual purchases — not "add to cart." Without this, every optimization decision you make afterward is a guess dressed up as a strategy.
Every week: kill keywords and products spending without converting, push budget toward the ones that are. This is the actual job of running the account — the setup is one afternoon, the optimization is the business.
Lets Google spend your budget on loosely related searches before you know which exact terms convert.
Without it, you're paying for clicks from people searching "free," "jobs," or "reviews" who were never buying.
Turning off a campaign after three days of no sales is reading a coin flip as a pattern.
If the landing page doesn't answer what the person typed, Quality Score drops and every click gets more expensive.
Change one variable at a time, or you'll never know which decision actually moved the number.
Running ads on vibes. You'll feel busy and stay unprofitable at the same time.
Everything above is real and it's enough to start. What it can't do is tell you which product idea of yours specifically has search demand, catch the mistake in your account before it burns ₹10,000, or tell you when to scale versus when to kill a campaign. That's the part that's different for every account — and it's the part I actually work through with people 1:1.
A single focused call. Bring your product idea or your live account — we go through it together and you leave with a specific next step, not generic advice.
Ongoing, hands-on. I'm in your account and your decisions with you — from picking the product to the week your Search campaign actually turns profitable.